Designing for the Annual Media Forum, meant finding inspiration in what connects everyone in the region. The secret was hidden in plain sight. We all regionally pronounce Media Forum the same way. The Annual Media Forum brings together USAID’s BMAP partner media outlets across the region to share best practices and lessons learned.
The logo represents the way one would pronounce Media Forum in all regional languages, and different than in English – With a long “E” in Media and long “O” in Forum.
Did you know that blue and red are the two most used colors by media?
The digital, yet regional brand language was inspired by diverse themes and forum speakers
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