“Something old, something new” was our mantra while rebranding MINA news, one of Montenegro’s favorite news agencies. They have existed since 2001 and a revamp was needed to appeal to younger readers, as well as to promote their ever more popular video service.
Keep it tradional, but make it new!
New tradition.
We kept the same colors, inspired by the Montenegrin flag, but translated them into the digital era. More vibrant, but with the same roots. We traveled to Podgorica to meet the journalists and founders. We saw a culture that nurtures new ideas and technologies, and a passionate commitment to truthful reporting. We learned that we should be keeping aspects of the old in the new design.
Mina is bold.
So is Montserrat
Mina is prepared for the future! We created an icon that is perfect for a future app or as a trademark.
Portal of truth
Commitment to honest reporting, without sensationalism, is rare today. MINA news agency is becoming THE place where you read, but also double-check the news read somewhere else. In Montenegrin language, “MINA i tačka” means “MINA, period”, MINA should become your final stop for truth through fact-checking. Hence the period in the logo.
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