Raiffeisen Bank is a leader in digitalizing its services in BiH. The goal was to promote the ease of mobile banking and show customers the situations where it is more convenient than going to the bank. Because who loves standing in lines for something you could do with a swipe!
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We often forget how cool the fact that we can fit a bank in our pockets is. In support of the idea of ease and flexibility, we illustrated the closeness of the bank in your pocket. A bank that goes wherever you are, enabling you to do transactions 24/7, even on vacation. A bank that follows you, but not in a creepy way.
Stories from the video were translated into social media posts giving importance to every situation.
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Video explainers
Not all mobile banking users are tech-savvy, that is why we created short animated explainer videos to help them understand the app even better.
Credits
Creative directors: Lamija Herenda & Eldin Herenda
Director: Timur Makarević
DOP: Erol Zubčević
Costume & scenography: Emina Kujundžić
Makeup: Lamija Hadžiomerović
Still photographer: Jasmin Fazlagić
Voiceover: Samir Mršević
Sound recorder: Predrag Doder
Focus Puller: Faris Dobraća
Gaffer: Safet Kutlovac – K LIGHT
Key Grip: Aldin Arnautović – GRIPTIM
Casting agency: Zona Sarajevo
Producers: ES-3A, Adnan Beširović Beško & Adisa Smajić
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