What do a football player and a modern bank have in common? They both want to achieve as much as possible with the least amount of contact.

Play Video

No contact!

As soon as the Bank invited us to create commercials focused on their contactless payment bracelet, we immediately started looking for a link with football. Football is a huge part of almost every Bosnian and Herzegovinian life, and Miralem Pjanić is one of our favorite players. No pressure! Pjanić is a creative player that tends to keep the ball for a long time, thus he is subject to punches, and hits, or better said contacts. In football, contact is essentially forbidden and considered a foul. 

Play Video

Miralem Pjanić, world-famous football player, and Raiffeisen Brand ambassador, really rocks the contactless payment bracelet like it’s made of pure gold. Looking good Pjanić 😀

Making of


Creative directors: Lamija Herenda & Eldin Herenda

Director: Timur Makarević

DOP: Almir Đikoli

Costume & scenography: Emina Kujundžić

Makeup: Lamija Hadžiomerović

Still photographer: Jasmin Fazlagić

Sound Design: Mirza Tahirović – Studio Chelia

Voiceover: Samir Mršević

Sound recorder: Predrag Doder

Focus Puller: Faris Dobraća

Gaffer: Safet Kutlovac – K LIGHT

Key Grip: Aldin Arnautović – GRIPTIM

Casting agency: Zona Sarajevo

Producers: ES-3A, Adnan Beširović Beško & Adisa Smajić

© 2021 Herah / Modul_D